Alexandre Elicha

If you look up the word cool in the dictionary, there – dressed all in black – sits a picture of Alexandre Elicha. Along with his brothers, Elicha is the founder and creative force behind one of Europe's most iconic fashion labels – The Kooples – a brand that effortlessly fuses Parisian chic with London rock ‘n roll on the cutting edge of global fashion and has emerged as a retail giant with hundreds of stores across Europe and the US. And when you see the man behind it, you can understand why. With his black tzitzis and leather pants, Alexandre Elicha is as comfortable in the front row of Fashion Weeks worldwide as he is at his local beis medrash.